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There's a new chapter on the horizon for Following the Footprints.
It's been a brilliant 4 years, now we're looking for new ownership.
 • 
Leone Baron
🅱️ 5 things you should know about the new B Corp standards
+ 5 pieces of consumer x climate good news to start your week
 • 
Laura Matz
🧭 GUIDE: Your step-by-step guide to a more sustainable website
Cutting Carbon, Boosting Performance with Pixeled Eggs
 • 
Lexi Wright
, 
Laura Matz
, and 
Indira Ardiyatna
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🌱 How to write an impact report that people will actually read
 • Katherine Hartzenberg and Laura Matz
🚀 Launching: The ‘MEASURE’ Database
 • Leone Baron
🚀 Launching: MITIGATE AI Search
 • Rosalin Brolly and Laura Matz
2
🛒 The Check-Out: Jane Firth, Vegetarian Express
 • Leone Baron and Laura Matz
🌱Greenwashing: Global regulation update and a framework to help you avoid it
 • Lexi Wright
🌱 Distilling B Corp: Inside the new Version 7 updates, and Nc'nean Whisky's three steps to a 135.6 score.

Recent posts

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📦 Regulation Watch: Packaging and Packaging Waste Regulation (PPWR)
Find out who is impacted, and what you need to do
 • 
Indira Ardiyatna
 and 
Laura Matz
🛒 The Check-Out: Maddy Jacobs, smol
+ the latest news and a reminder of EPR regulations
 • 
Rosalin Brolly
🛒 The Check-Out: Joseph Mountain, N Brown Group & Future Fashion Fair
building circular fashion ecosystems, and our good news + events roundup!
 • 
Leone Baron
🌱 How to write an impact report that people will actually read
including loads of examples to inspire you + dive into the archives to learn how to get to grips with your water footprint
 • 
Katherine Hartzenberg
 and 
Laura Matz
🌱 Collective action on climate: stepping up to meet the new B Corp standards
5 key pathways to meeting the collective action requirements
 • 
Ellie Austin
 and 
Laura Matz
🌱 Trump’s Tariffs: What Do They Mean For Sustainable Fashion?
+ 7 bits of good news + 4 roles we're excited about
 • 
Joey Yip
 and 
Leone Baron
Following the Footprints
Following the Footprints
We dig into how consumer goods businesses are innovating to be more sustainable. Free weekly newsletter, interviews and articles.
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the MCJ Newsletter
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Shelf Conscious
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Jordon White
Impact Supporters
Impact Supporters
August Solliv
The Grumpy Optimists
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The Grumpy Optimists

Meet the Brands

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💥 #13 - Meet the Brands: Willicroft’s 4-Year Impact Journey: From Cashew Removal to Top B Corp Plant-Based Cheese Company
Featuring Brad Vanstone, Co-founder and Head of Impact at Willicroft.
 • 
Leone Baron
 and 
Katherine Hartzenberg
💥 #12 - Meet the Brands: Talking Pizzas and Planetary Boundaries with Ooni
Featuring Kate Upshon, Head of Regenerative Business and Lina Baumstark, Regenerative Business Strategy & Innovation Manager at Ooni.
 • 
Leone Baron
💥 #11 - Meet the Brands - Thinking inside the box: How Butternut Box use carbon forecasting to empower their workforce.
Featuring Emma Lindsay, Sustainability Manager at Butternut Box
 • 
Leone Baron
💥 #10 - Meet the Brands: Little Freddie’s big step: mono-material pouches, multi-modal transport and more.
Featuring Nicola Smith, Group Senior Sustainability Manager at Little Freddie.
 • 
Leone Baron
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